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The analysis of value and capital allocation applied to new projects is entrepreneurial finance. It answers key issues that challenge all entrepreneurs: how much capital should and should be raised; where and from whom it should be raised; what a fair start-up value is; and how it should be arranged to finance contracts and exit decisions. As entrepreneurs fundamentally vary from traditional business managers, new projects are inherently different from existing ventures. The financial choices faced by each of them are also very different.


You may need to attract cash to completely market your concept, depending on the industry and your priorities, so who should you approach? Friends and family, a bank, government grants, angel investors, venture capital funds, an initial public offering (IPO), or some other funding source may be considered. Entrepreneurs face numerous challenges:

  • Skepticism towards their business and financial plans

  • Lack of awareness of your organization and of its prospects

  • Applications for high equity stakes

  • Restrictive Term Sheets that detail the requirements that must be met before investing cash for that investor

  • Hurdles of success must be met

The willingness to invest in your business and the risk factors associated with the organization and the product or service you offer will be considered by investors. These will include:

  • Competition of yours

  • How your concept can be secured (e.g. patents, copyright)

  • Entry obstacles for other businesses seeking to imitate you

  • The scale of Business

  • Political risk (also known as sovereign risk) under which laws that will influence your business may be enacted by a government

  • Your team's strength and its willingness to execute the Business Plan


Entrepreneurs face somewhat different issues with financing than corporate managers do. The most obvious thing most entrepreneurs are familiar with is "financing." This literally means "finding money" for the average entrepreneur. They will need to raise capital to completely commercialize their concepts, depending on the market and the ambitions of the entrepreneur(s). Investors, such as their friends and family, a bank, an angel investor, a venture capital fund, a public stock offering, or some other source of funding, must therefore be known. Entrepreneurs face various challenges when engaging with most traditional sources of funding: skepticism towards business and financial strategies demands large equity shares, tight control and managerial authority, and minimal knowledge of the characteristics of the growth process faced by start-ups.


  1. Financial Bootstrapping: It is a concept used to cover various strategies for preventing the use of foreign investors' financial capital. It entails risks for the investors but allows the company to be established more openly. Owner funding, sweat equity, minimization of accounts payable, mutual use, inventory minimization, delay of payment, subsidy finance, and personal debt are different forms of financial bootstrapping.

  2. External Financing: Sometimes, companies require more money than owners can supply. They, therefore, provide external investors with funding: angel investments, venture capital, as well as less popular crowdfunding, hedge funds, and alternative asset management. While owning equity in a private company can generally be grouped under the term private equity, growth, buyout, or turnaround investments in traditional sectors and industries are often described by this term.

  3. Business Angels: A company angel is a private investor who spends part of his own money and time in creative early-stage businesses. Angel funding is projected to be three times the amount of venture capital. Its origins can be traced back to Frederick Terman, widely credited as the "Father of Silicon Valley" who invested $500 to help launch Bill Hewlett and Fred Packard's venture (together with William Shockley).

  4. Venture Capital: A type of corporate funding in which a financial investor, in exchange for cash and strategic advice, takes a stake in the capital of a new or young private business. Investors in venture capital are searching for fast-growing, low-leverage businesses with high-performing management teams. There are also corporate venture capitalists (corporate venture capital) that concentrate extensively on strategic advantages in addition to this.

  5. Buyouts: Types of corporate financing are used by a variety of methods to modify a company's ownership or type of ownership. Once the company is private and liberated from some of the regulatory and other pressures of becoming a public company, the main purpose of the acquisition is to find ways to generate this value. This could include refocusing the company's mission, selling off non-core properties, refreshing product lines, streamlining procedures, and replacing current leadership. Typical buyout goals are companies with steady, strong cash flows, proven brands, and moderate growth.


Financial planning also helps to assess the worth of a business and functions as an effective marketing instrument for potential investors. The basic features of a start-up are not expressed by conventional valuation methods focused on accounting, discounting cash flows (Discounted cash flow, DCF), or multiples. Instead, typically the method of venture capital, the First Chicago, or the basic approaches are applied.


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